email campaigns
Send Emails. Make Sales.
Email Campaigns
Send Emails. Make Sales.
Whether you’re looking to nurture and educate your existing customers or attract new ones, our email marketing services have everything you need. Our goal is to help you create engaging and effective email campaigns that lead to increased sales and signups.
Stand Out in the Inbox
Stop sending spam and start sending emails that customers actually want to open.
While most businesses acknowledge the importance of email marketing, it still carries a bad rep for being an annoyance that damages a brand rather than helping it. But when you get it right, email can be persuasive, personal and a powerful marketing tool. Effective email marketing is not about bombarding your customers with spam. The key to a successful email campaign is about understanding your audience and using engaging and valuable content to develop relationships and evoke action.
5 Reasons to Supercharge Your Email Marketing
- There are 4 billion daily email users; this number is expected to climb to 4.6 billion by 2025
- 77% of marketers have seen an increase in email engagement over the last 12 months
- Email marketing revenue is estimated to reach almost 11 billion by the end of 2023
- Smartphone users prefer to receive brand communications via email
- 37% of brands are increasing their email budget, and just 1.3% are making cuts
Make Email Your Marketing Hero
Your email list is your most powerful marketing asset – expand it to half a million with Shopa Docket.
Want to reach hundreds of thousands of people? That’s what Shopa Docket can do for you. Their 35+ years of success as Australia’s most trusted savings brand has allowed them to build a loyal email database of over half a million members, who are receiving amazing deals in their inbox on a regular basis. We’re partnering with Shop Docket and making their list available for you. Now that’s a big deal!
What Shopa Marketing Can Do for You?
Creative Design
A great campaign starts with great design. Smart UX design is an important part of any marketing campaign, and we take that into consideration.
Measurable Results
We're here to make sure your email campaigns are a success. Our experts will craft a strategy that aligns with your targeted open and click-through rates.
Engaging Copy
Our copywriters are pros at generating effective content that will keep your customers interested in your products and services.
Detailed Reports
Partner up with an agency that does its homework. We crunch the numbers and collect essential data to see what’s working (and what’s not).
Complete Optimisation
Did you know 1 in 5 email campaigns are not optimised for mobile devices? Shopa Marketing can create mobile-friendly email campaigns, offering a better experience for your customers.
A/B Testing
You've heard it over and over again – testing your emails leads to higher ROI. And we back that! Get started with Shopa Marketing for up to 28% higher returns on your email campaigns.
5 Types of Effective Email Campaigns
From newsletters to automated messages, get to know the five primary email campaigns.
Consider email marketing as a secret weapon for your business. It can be used to acquire, engage and retain customers – but only if you have the right strategy in place. Choosing the type of email campaign that is most appropriate for your business goals, and using it consistently, will help drive significant growth. Shopa Marketing can assist with all five of the most common email campaigns, as well as any unconventional opportunities that come out of the blue.
Email Newsletters
Counting for 81% of all marketing emails, email newsletters are one of the most common and popular ways to add value to your subscriber’s congested inbox. As a business, you can use an email newsletter to provide subscribers with engaging and useful content. To measure the effectiveness of your newsletter, we ask ourselves if the content helps build a relationship with subscribers, increases retention and engagement, and strengthens subscriber loyalty.
Acquisition Emails
Acquisition emails are targeted at customers who have opted to receive your emails but have not yet converted into sales. By creating attractive offers, informative content, and compelling calls-to-action, you can show those in your email list the value of becoming an active customer. Think of welcome emails with a discount or incentive to buy.
Retention Emails
Retention emails are an extremely useful email campaign strategy, and they can help you keep those hard-won customers. Sending periodic reminders that your business exists can help extend the lifetime value of a customer, so they stick around longer and spend more. An example of an engaging message could include feedback or an offer to subscribers who haven’t interacted with your business in a while.
Promotional Emails
Get your most engaged subscribers to drive sales, signups and new product offerings with promotional emails. Considered our bread and butter, Shopa Marketing can utilise promotional emails to reward, entice and encourage your target audience to buy a new product/service and remain loyal to your brand.
Automated Messages
Although they’re not exactly considered a campaign, Automated messages are vital to engaging shoppers and generating sales. Automated messages are triggered by user behaviour, such as when a user abandons a cart, subscribes to a newsletter, or makes a purchase. In 2022, automated messages generated 29.1% of all email marketing orders but accounted for only 1.75% of email sends.
We Know How to Build Email Campaigns for Success, Just Ask Any of Our Clients
Frequently Asked Questions
The pricing depends on many factors, such as the contact list size, email volume, effective content creation, and a lot more. Having a dedicated team to strategise, create, test, roll out, and measure your email marketing campaign increases the success rate of your campaign. So, entrust your email marketing services to a competent marketing agency like ours.
Email marketing came into existence way before social media and other new media marketing channels were created. The mere fact that it is still used by marketing teams is proof that people still open their inboxes, read the important emails, and reply to the ones they feel are important. But again, the relevancy of any email marketing campaign depends on how well it has been executed.
To stay on the top of prospects’ minds, we are extra cautious at every single stage of the email marketing funnel. Whether it be creating strategic content, designing visually stunning templates, or testing each campaign element, we do not compromise on quality.
Give Us The Keys; We’ll Drive
Combine our services for a seamless, all-in solution.
Maximise your business growth, increase your return on investment and achieve the peace of mind that comes with knowing that your marketing is working for you instead of against you.
Let's Talk
Reach out to us to start your Shopa Marketing journe